Tag Archives: #Intention.ly

Episode 58 – The CMO Series – Drivers of Revenue – With Becca Zophin



We’ve added a new focus within this podcast –  The CMO Series – Drivers of Revenue – to learn more about how people who run marketing departments got to where they are, how marketing has evolved and what the future holds for this important element of company success.

Our first guest is Becca Zophin, CEO of Integrated Partners and InTouch Innovations. Integrated partners has been helping financial advisors achieve their entrepreneurial vision since 1996 by offering comprehensive business building services. InTouch Innovations has been the marketing partner of choice for financial planners, small business owners, professional practitioners, and leaders of some of the most important nonprofit organizations in the country since 2000.

In today’s episode, Doug and Becca talk about her journey through financial services marketing and how the role of marketing has evolved. They also discuss:

  • How Becca decided marketing was her career path & how she built the toolkit required to be a CMO
  • What she has learned from staying with Integrated Partners for so long
  • How marketing helps Integrated Partners compete for advisors
  • How she decides on the unique recipe for marketing success for each advisor she works with
  • How she manages her advisors to make good choices
  • And the quick fire questions: Does marketing have to be expensive? What makes marketing powerful? What makes how she markets unique? 

Content in this material is for general information only and not intended to provide specific advice or recommendations for any individual. Securities offered through LPL Financial, Member FINRA/SIPC. Investment advice offered through Integrated Partners, a registered investment advisor and separate entity from LPL Financial. Becca Zophin is the Chief Marketing Officer with Integrated Partners, and with InTouch Innovations and not affiliated with LPL Financial.

Resources:  Integrated Partners | InTouch Innovations




Episode 56 – The CMO Series – Drivers of Revenue – With Kelly Waltrich



We’re starting a new focus within this podcast –  The CMO Series – Drivers of Revenue – to learn more about how people who run marketing departments got to where they are, how marketing has evolved and what the future holds for this important element of company success.

Our first guest is Kelly Waltrich, CEO and Co-Founder of Intention.ly,  a growth engine design consultancy and marketing agency that works with fintech and finserv companies who want to transform the trajectory of their business. 

In today’s episode, Doug and Kelly talk about her journey through financial services marketing and how the role of marketing has evolved. They also discuss

  • How Kelly built the toolkit required to be a CMO
  • Why it is important for sales and marketing to be aligned
  • What is her recipe for success in marketing 
  • How to narrow down your goals to be focused on the right thing for your company
  • What CEOs who want to build the right marketing mix need to know
  • Why she founded Intention.ly

Resources:  Intention.ly