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We’ve added a new focus within this podcast – The CMO Series – Drivers of Revenue – to learn more about how people who run marketing departments got to where they are, how marketing has evolved and what the future holds for this important element of company success.
Kimberly Beck is the CMO at YieldX, a platform that empowers financial services firms to expand their fixed income product offerings, broaden their customer base, drive revenue and improve investor outcomes.
In today’s episode, Doug and Kimberly talk about the importance of marketing and what it means to be a Chief Marketing Officer. They also discuss:
- The important role of being a CMO for the customer
- How Kimberly’s past experiences prepared her to become a CMO
- The transition Kimberly faced from leading a large company to a small startup
- How marketing for enterprises versus marketing to advisors differs
- Kimberly Beck’s philosophy for helping others succeed in the industry
- How she successfully meshes sales, product and marketing
- And the quick fire questions: Does marketing have to be expensive? What makes marketing powerful?
- What outside of our industry catches her imagination in terms of great marketing? What makes her marketing unique?
Resources: YieldX